Professional organizations, large and small, established or just starting out, use business process models (BPM) to standardize and communicate the procedures at the heart of their businesses, and thereby streamline operations and improve efficiency. People in Ireland felt that ghosts and dead spirits roamed the planet earth on Halloween night and lit fires to scare away these evil intruders, and wore masks and costumes to disguise themselves. You can use surgery but everybody knows that comes Start With Why with a hefty price tag. Yet, as we have seen on numerous reality shows, this is really a skill that many people don’t have. Your plane has just crash landed in the ocean, your ship has just sunk during a trip.